Privacy Policy

Last updated: 14 July 2026

1. Who we are

This website is operated by David Muir, trading as David Muir Fitness ("we", "us", "our"). We are the data controller responsible for your personal data.

Business name: David Muir, trading as David Muir Fitness (sole trader)
Registered address: 12 Primrose Court, Rosyth, Fife, KY11 2TE, Scotland, United Kingdom
Contact: info@davidmuirfitness.com

2. What data we collect

We only collect the personal data we need to provide our services and run the business. This may include:

• Contact and account data — your name and email address when you create an account, sign up to our newsletter, or contact us.
• Purchase data — records of memberships, event tickets and programs you buy. Payments are processed by our payment providers; we never see or store your full card details.
• Usage data — basic technical information such as your browser type and how you use the site, collected to keep the site secure and improve it.

3. How we use your data

We use your personal data to: deliver the services and content you request; process payments and manage memberships and bookings; send you emails you have asked for (such as our newsletter and class updates); respond to your enquiries; and meet our legal and accounting obligations. We rely on your consent for marketing emails, on the performance of a contract for purchases you make, and on our legitimate interests to keep the site secure and running.

4. Third-party services

We use trusted third-party providers to run the platform. Depending on how you use the site, your data may be processed by services such as our video membership platform (Uscreen), event ticketing (Ticket Tailor), payment providers (Stripe, PayPal), our email/newsletter tool (MailerLite), and Google Workspace for email. Each provider processes data under its own privacy policy and appropriate safeguards. We do not sell your personal data.

5. Cookies

The site uses essential cookies to function and may use analytics cookies to understand how the site is used. You can control cookies through your browser settings.

6. How long we keep your data

We keep personal data only as long as necessary for the purposes above or as required by law (for example, tax records). Account and marketing data are kept until you close your account or unsubscribe.

7. Your rights

Under UK and EU data protection law (UK GDPR / GDPR) you have the right to access, correct, delete or restrict the processing of your personal data, to object to processing, and to data portability. You can withdraw consent to marketing at any time using the unsubscribe link in our emails or by contacting us. You also have the right to complain to a supervisory authority — in the UK, the Information Commissioner's Office (ICO).

8. Contact

For any privacy question or to exercise your rights, email us at info@davidmuirfitness.com.

9. Changes to this policy

We may update this policy from time to time. The "last updated" date above shows when it was last revised.